There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →

Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →

Video publishers should be using data to understand how viewers are engaging with online ads, according to Jason Burke, VP of Operations for VideoHub. In an interview at PLAY 2012, Burke told Beet.TV that it’s important to know which viewers are engaging with what ads. Burke noted that Brightcove is making it easier for publishers to integrate with third-party ad networks and analytics to access this information and monetize their traffic.   Read More →

At its most basic level, the online advertising landscape is still remarkably challenging to navigate, and the addition of video adds even more layers of complexity. Looking at the entire situation through the lens of a developer can be daunting to say the least. Read More →