• Brenna Fitzgerald's picture
    Brenna Fitzgerald on October 21, 2013

    This week, our technical gurus are offering a series of exciting free webinars that will share deep insight into best practices as you seek to learn more about publishing and delivering premier video experiences to audiences on every screen. We hope that you can join us as we discuss a wide range of topics including: cloud-based encoding, HTML5 video players, online video advertising, live streaming and video content management. Read More →

  • Paul Goetz's picture
    Paul Goetz on July 30, 2013

    Paul Goetz is the senior vice president of sales at Brightcove. This post is the first in a two-part series in which Paul explores the creation of the "new" media value chain. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 24, 2013

    Making money with online video is no longer the struggle it was once, as both business models and supporting technologies continue to reach maturity and broad adoption. As consumers become accustomed to paying for online content, publishers and distributors are taking advantage of a wide range of business models and technologies to monetize their video content. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on June 13, 2013

    You may remember that in March we hosted our first "Online Video Tech Week," a week-long webinar series hosted by our technical team. Now, we're back for round two! We hope that you can join us at the end of this month for another set of free webinars that will explore a diverse set of topics including: cloud-based encoding, HTML5 video players, online video advertising, live streaming and video content management. Online Video Tech Week is comprised of the following webinars: Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on April 24, 2013

    In just a short time, access to video content via the Web and mobile devices has transformed from a novelty or "nice to have" into an expectation (and rightly so!). Along with that evolution, consumers have come to expect--and demand--high-quality, ubiquitous online video that they can access live or on-demand on the device of their choosing. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 13, 2013

    Online video advertising has grown dramatically in recent years. In fact, online video advertising revenues climbed to $1 billion in the first half of 2012, according to recent numbers released by the IAB. Along with this growth, new technologies and advertising formats--as well as creative approaches to content monetization--have begun to leave their mark on the online video industry. What does it all mean? And, what strategies work while others falter? Read More →

  • David Lea's picture
    David Lea on January 31, 2013

    There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet? Dual screen apps will become standardized in the next 12 to 24 months, so much so that we will come to expect these experiences as part and parcel of interacting with an app within proximity of a second screen. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on January 18, 2013

    Have you noticed an influx of online ads accompanying the video you’re streaming on-demand? If you feel as though you've seen more online ads lately, it’s no illusion. This week, comScore released its online video rankings data for December 2012, which found that 182 million Internet users in the U.S. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on December 14, 2012

    Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on November 5, 2012

    On the eve of the 2012 election, we were very interested to see the results from a new study from the Pew Research Center which found that 55% of all registered voters have gone online this election season to watch video content related to the election campaign or politican issues. Read More →