At its most basic level, the online advertising landscape is still remarkably challenging to navigate, and the addition of video adds even more layers of complexity. Looking at the entire situation through the lens of a developer can be daunting to say the least. Read More →
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Chris Nicholson on April 4, 2012
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Chris Nicholson on March 24, 2012
Online video monetization has been and continues to be a very hot topic. For evidence, look no further than last year’s panel at the Brightcove PLAY customer conference, Video Monetization: Perspectives from Print, Broadcast & Web Media. The discussion, which took place in front of a packed room at the Boston Seaport World Trade Center, featured insights from online video experts representing Rainbow Media (now AMC), Hearst Interactive Media, Legion Media, and Gannett Digital, along with a case study using the Sony Pictures film, “Takers.” Read More →
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Kristin Leighton on January 20, 2012
Growing faster than any other segment of online advertising, online video advertising generates hundreds of millions of dollars in revenue each quarter for publishers from major media companies to special-interest websites. Read More →
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Chris Nicholson on December 8, 2011
A record 42.6 billion online videos were viewed by 184 million U.S. Internet users during October 2012 according to a report recently released by digital measurement organization and Brightcove partner comScore. For those who are counting, that’s 938 videos per second for 31 days straight … in the United States alone! That’s enough billions to impress even Carl Sagan. Read More →
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Chris Nicholson on December 1, 2011
When you choose Brightcove Video Cloud as your online video platform, you’re not only gaining access to some of the premiere tools to manage and deliver video content to any desktop, mobile or connected device, you’re availing yourself and your organization to a vast ecosystem of Brightcove Alliance technology and solution partners that can help you build upon and expand the capabilities of Video Cloud. Read More →
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Kristin Leighton on November 29, 2011
Our team in Japan announced today that Toshiba Corporation has adopted the Brightcove Video Cloud online video platform for its official ad portal website, "TOSHIBA AD SCOPE". The ad portal contains not only Japanese ads but also commercial messages and graphic ads from overseas. Read More →
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Josh Hawkins on October 25, 2011
We are very excited to announce the next-generation Brightcove Video Cloud Smart Player, which provides a new level of stability and consistency for HTML5 video experiences on iOS and Android devices. Read More →
