In the last of our series on PPV, Nigel Regan, CEO of Randicoot, has an animated and colour look at one of the key challenges facing Pay Per View strategies: that of earning and honouring a consumer's trust. You can find out more about Randicoot here: http://www.brightcove.com/en/partners/randicoot Reward, reward, reward! Read More →
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Cameron Church on July 9, 2010
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Cameron Church on July 8, 2010
In the second post of our 3 part series, MPP Global's Scott O'Neill takes a look at the landscape from an established providers perspective. Especially looking at how a major broadcaster and Brightcove customer is currently leveraging PPV technology in their monetisation strategy. You can find out more about MPP Global here: http://www.brightcove.com/en/partners/mpp-global-solutions Read More →
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Cameron Church on July 7, 2010
As the first contributor to this series on PPV, Invideous has the honour of being the first partner to finished their integration with Brightcove. Also as a funded startup they offer a unique and grass roots look on this emerging and lucrative market. Jack Thorogood, CEO, gives his thoughts on how adoption of this new model doesn't need to be hard, complicated or risky to your current revenue streams. Read More →
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Cameron Church on July 6, 2010
Brightcove publishers have long looked, rather successfully, to make a profitable business with online video. The most typical model, and until recently the only really practical one, is the ad supported model where content is supplied free to access to anyone while adverts are inserted either in a linear break model or in a nonlinear format like overlays. In this model the user pays with nothing but their time and attention (and in about 2% of them a click) while the brands pay the publishers for the placement. Read More →
