We've got a pretty cool new article in the Brightcove Developer Center that shows how you can use cue points in a video to create calls to action, like "Add to cart" links, based on what's happening in the video. This example, written by Tim Walling from our Professional Services group, takes advantage of the way you can store metadata in a cue point. You can easily add cue points to your videos in the Brightcove Studio Media module. Read More →
-
Grant Goodman on August 20, 2010
-
Sara Watson on July 22, 2010
We've talked about using calls to action in videos to encourage conversion on your e-commerce website. Here we'll take a look at a few stats that illustrate the astounding results and impacts on conversion from video initiatives in the field. Read More →
-
Kristin Leighton on April 2, 2010
Today, Internet Retailer magazine published a great article as part of its weekly E-commerce Technology Report about Brightcove customer, Kmart, and the organization's innovative use of shoppable video in Facebook. Read More →
