Do you ever come across an article that you need to read a few times before you fully grasp the thesis or argument? I enjoy content that gives me pause and makes me think long and hard about whether or not I agree with its point-of-view. This post from Digiday, “Publishers Must Think Like Agencies,” accomplished just that. Read More →
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Brenna Fitzgerald on January 23, 2013
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Brenna Fitzgerald on December 26, 2012Every year, the month of December brings with it a treasure trove of year-end overviews and “top 10” lists, predictions pieces for the year ahead and, often, some thought-provoking research surveys and related analysis. I love mining through all of these materials and find that applying industry-wide “lessons learned” to my own content and general marketings plans helps me to stay organized and to prioritize appropriately for the coming year. Read More →
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Brenna Fitzgerald on December 6, 2012When I see “B2B,” “tech,” “marketing” and “ahead of the curve” in a news headline, my eyes light up and I do a little happy dance at my desk. I admit it, I am a tiny [big] content marketing enthusiast [dare I say, nerd], and I cannot help but be excited by brands that just get how to effectively integrate compelling content into their long-term strategic planning. Read More →
