IDC reported in the fourth quarter of 2010, global smartphone sales surpassed those of PCs. 100.9 million units were sold in the three month period, representing a 87.9% increase year over year. PCs sold 92.1 million during the same period, which also represented a record for the category, but wasn't enough to edge out smartphones. Read More →
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Sara Watson on February 9, 2011
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Sara Watson on December 15, 2010
For the first time, Americans are now spending as much time on the Internet as they do watching television, according to Forrester Research. Read More →
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Sara Watson on July 22, 2010
We've talked about using calls to action in videos to encourage conversion on your e-commerce website. Here we'll take a look at a few stats that illustrate the astounding results and impacts on conversion from video initiatives in the field. Read More →
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Sara Watson on July 20, 2010
As marketers think about where to invest their resources and consider the ROI of different media outlets it's important to consider and understand viewership and adoption patterns online. Recent statistics coming from viewer metric giants Nielsen and comScore reveal some interesting implications for those considering using online video for marketing. Time Spent on the Internet Americans continue to spend more time on the internet on their computers, both at work and at home. The month to month increase is around 3% in June 2010, according to Nielsen. While the average total monthly time spent online might not sound like a lot at 56 hours and 37 minutes, that breaks out to nearly 2 hours a day of internet usage on average. Implications: More and more time spent on the computer means greater potential for exposure and impressions to be made, especially if that translates to more time spent streaming video online. Read More →
