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Three Steps to a Successful Video Strategy

Rob OConnor's picture
Posted by Rob OConnor on October 28, 2010.
Tags: Strategy

A lot of my customers ask me the very broad question: “How do I make sure I’m making the most of my Brightcove account?” The truth is there’s no magic bullet that makes an online video campaign successful. However, you can take a few simple steps to maximize the possibility that your video initiative thrives. A successful video strategy does three things: it captures site visitors’ attention, engages them with relevant content, and keeps them coming back for more video goodness.

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Mobile Video First

Cameron Church's picture
Posted by Cameron Church on March 29, 2010.
Tags: Strategy, mobile video, HTML5, flash 10.1

Eric Schmidt, Chief Executive of the world's largest, best known, search engine Google, has a new rule: Mobile First.  Borrowing heavily from his position I'm all about extending that to be more accurate: Mobile Video First.

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Some Thoughts on the Coming Year

Cameron Church's picture
Posted by Cameron Church on January 7, 2010.
Tags: Strategy, Predictions

A new year, a new decade and new energy!   As ritual as ever with the new year come the predictions and just for fun I thought this year I might give my own thoughts around what to expect.

With this AND taking up Twitter (@cameronchurch) I'm really pushing the boat out here!  Here we go:

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