A lot of my customers ask me the very broad question: “How do I make sure I’m making the most of my Brightcove account?” The truth is there’s no magic bullet that makes an online video campaign successful. However, you can take a few simple steps to maximize the possibility that your video initiative thrives. A successful video strategy does three things: it captures site visitors’ attention, engages them with relevant content, and keeps them coming back for more video goodness.
Eric Schmidt, Chief Executive of the world's largest, best known, search engine Google, has a new rule: Mobile First. Borrowing heavily from his position I'm all about extending that to be more accurate: Mobile Video First.
A new year, a new decade and new energy! As ritual as ever with the new year come the predictions and just for fun I thought this year I might give my own thoughts around what to expect.
With this AND taking up Twitter (@cameronchurch) I'm really pushing the boat out here! Here we go: