Earlier this week, Brightcove's Pro Services team published a fascinating Q&A with Greg Posten from Sun Microsystems about a new user-generated video contest they've launched for the upcoming JavaOne conference. Here's an excerpt: Eric: Why do a video contest to promote the conference? Read More →
-
Webmaster on May 21, 2009
-
Webmaster on April 15, 2009
Sun Microsystems has made online video a central part of their marketing mix. What started as a corporate communications exercise has extended into a wide range of programs including regular product updates, a popular CEO video blog, and now a corporate-wide employee-generated video initiative for their community portal, Channel Sun. Read More →
-
Eric Elia on March 26, 2009
It's great to see so much bloggy activity here at Brightcove, with literally dozens of people getting into the act around the company. Consider this a belated introduction and mission statement if you will. The 'More Eyeballs' blog will be (or at least try to stay) focused on how you can extend the Brightcove platform to grow your audience. Our posts, when on topic, will try to illustrate some of the best practices that we have been putting into action on some big projects from the Brightcove Professional Services team. Read More →
-
Chris Little on February 12, 2009
One of the things I find really valuable about online video is the ability to be more interactive with your audience. There are often many competing distractions online that you don't get when you are watching TV, and depending on the type of audience you are trying to engage, providing interactivity with your video experience can definitely keep users around longer. Read More →
