Brightcove publishers have long looked, rather successfully, to make a profitable business with online video. The most typical model, and until recently the only really practical one, is the ad supported model where content is supplied free to access to anyone while adverts are inserted either in a linear break model or in a nonlinear format like overlays. In this model the user pays with nothing but their time and attention (and in about 2% of them a click) while the brands pay the publishers for the placement. Read More →
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Cameron Church on July 6, 2010
