Analytics are more than just numbers and data pulled together to create fancy line graphs and pie charts. They are bits and pieces of data that when pulled together instead tell a story. Here at Brightcove we are using our analytics to tell you the story of how users are consuming your content. We weave together character, setting, and plot in order to provide you with the most complete story with the most actionable conclusions allowing you to make confident business decisions regarding your online video initiative. With Brightcove update 4.2.1, we've pulled back the lens farther and allow you to see an even more complete version of your users’ experiences. We've now included the prologue and are helping you answer the question: how exactly are users getting to and finding your content? Check out these new tools now available to you! Read More →