Today's guest post comes from Michael Flint of Metropolis Creative, which is currently hosting Extreme Website Makeover. The last day to enter to win a website makeover is today. What do YOU look at when you're surfing the web? We're all busy. Too busy. So our web surfing time is very self-centered. We're looking for the most interesting content in the quickest and most digestible format. AKA: video. Read More →
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Guest on April 12, 2011
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Rob OConnor on March 14, 2011
There has been a lot of buzz recently about the importance of leveraging social networks to drive video discovery and inbound traffic. Of course, the buzz is well founded: Facebook recently became the second-largest referrer for online video streams behind Google. What’s more, viewers who discover video through social media are much more engaged, watching more video for longer periods of time. But there's another side of the social story that's equally important and doesn't get its fair share of attention - fostering engagement and discussion with in-page comments. Read More →
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Sara Watson on March 9, 2011
With SXSW just around the corner, we've been doing a lot of thinking here at Brightcove about how social media and video are really a match made in heaven, when used right. But we know that video and social media are relatively new tools in our belts, and that folks are just beginning to wrap their heads around how to use them, let alone optimize their use to derive value. Read More →
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Sara Watson on January 6, 2011
As we dive headlong into the new year, a lot of you out there are busy laying plans to set your organizations up for success for the rest of 2011. Now is the best time to think about how you can up the ante with your online video strategy in the coming year. Read More →
