Today, Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the first and second quarters of 2011. The report examines online video discovery, usage, and engagement data from a sample of thousands of websites covering newspapers, magazines, online media, broadcasters, and brands. In addition to the quarterly data, this report takes a special look at engagement on mobile devices. 

Our quarterly online video report produced along with partners at TubeMogul highlights some of the interesting trends that emerged in 2010 in the industry. Today we'll take a closer look at the trends in the newspaper category that speak to videos news organizations present on their websites, alongside feature articles or in video galleries in Brightcove players.

Our quarterly online video report produced along with partners at TubeMogul highlights some of the interesting trends that emerged in 2010 in the industry. Today, I wanted to take a closer look at the brand engagement numbers that speak to videos brand marketers present on their websites in Brightcove players.

Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the fourth quarter of 2010.

Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the third quarter of 2010. The report examines online video discovery, usage, and engagement data from a sample of nearly 2,000 news and entertainment websites.

In Q3, we also included a special feature focusing on the peak days of the week and times of day broken out by each of the media industries we cover. 

Notable findings include:

Discovery

• Facebook now refers more video streams than Yahoo! for the aggregate media sample. This marks the first time the social platform has surpassed the search engine and content portal. Facebook accounted for 9.6% of all referrals, making it second only to Google.
   

We are very pleased to announce that Brightcove now offers seamless integration with TubeMogul’s OneLoad video distribution capability. Brightcove customers are now able to upload their video assets once to Brightcove and automatically distribute it to top video discovery sites, including Bing, Blip.tv, DailyMotion, Metacafe, iTunes, sevenload, Veoh, Viddler, Vimeo and Yahoo!.

Today, Brightcove & TubeMogul released the Online Video & Media Industry Quarterly Research Report for the second quarter of 2010. The report examines online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams.

Here's a roundup of the week's news in online video, with a little perspective on the importance and implications of the for the industry at large.

Facebook Tops 500 Million Users
As the Facebook active user base reaches scale only surpassed by the world's largest populations (China and India), users continue to share more than 30 billion photographs, links, and videos per month. Because the platform delivers social and contextually relevant content amongst friends, Facebook audiences viewers are some of the internet's most engaged viewers, watching significantly longer than from other sources. 

While an enormous amount of ink is spilled everyday about the media industry and online video, there's still very little primary research available on the subject. Brightcove and TubeMogul have teamed up to develop a new quarterly research report with data and analysis focused on the online video market. Our goal is to contribute to the ongoing dialog on the state of the industry and inform additional research initiatives.

We are very excited to announce that in conjunction with our partner, TubeMogul, we will soon be publishing a new quarterly research report that will examine trends in the online video industry and include a variety of interesting data points from our wide-reaching customer base. Every quarter, the report will also highlight a specific industry vertical segment, beginning this time around with the music industry.

We are very excited to announce a wide-ranging new partnership with TubeMogul. The collaboration involves several components: