The Brightcove KK team and our partner J-Stream in Japan recently announced that Seiko Watch Corporation is leveraging Brightcove Video Cloud to support the launch of its global video portal, SEIKO TV.  SEIKO TV features a variety of video content, including Seiko Watch's different collections, recent events, major sponsorships and some of the interesting technologies behind Seiko Watches. 

Today, Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the first and second quarters of 2011. The report examines online video discovery, usage, and engagement data from a sample of thousands of websites covering newspapers, magazines, online media, broadcasters, and brands. In addition to the quarterly data, this report takes a special look at engagement on mobile devices. 

Thanks to everyone for making Brightcove PLAY a very special event. We really enjoyed getting everyone together to talk about video and app development and we're so happy to have been able to share our special announcement with our customers first.

Here's a few more of our favorite tweets from the last day of the event. Check out the #BrightcovePLAY hashtag for more of the conversation.

Wow! The Brightcove App Cloud was annouced at Brightcove PLAY today, so we wanted to catch some of the response and commentary from those here at the conference today and those watching the live stream from afar. We also had some great interaction with customers throughout the panels this afternoon. Contribute your favorite moments, quotes, and ideas to the #BrightcovePLAY hashtag. 

Day 1 of Brightcove PLAY is over and the conversation and commentary on Twitter has been tremendous, so we wanted to capture a few of our favorite tweets before they float off into the ether. Contribute to the conversation by tweeting with the #BrightcovePLAY hashtag.

We're more than excited that our very first customer conference is completely sold out, but we're sad that means we'll be missing some of you at the event! But if you can't make it in person in Boston, don't worry! There are lots of ways you can participate and follow the events from afar.

Today's guest post comes from Michael Flint of Metropolis Creative, which is currently hosting Extreme Website Makeover. The last day to enter to win a website makeover is today.

What do YOU look at when you're surfing the web? We're all busy. Too busy. So our web surfing time is very self-centered. We're looking for the most interesting content in the quickest and most digestible format. AKA: video.

We've written a lot about how social media and video together makes for a powerful combination. Now let's take a look at a cool new implementation from PAID Inc.

Back in January, we noticed that the most active search terms in Brightcove support were Facebook and YouTube.

It's #FollowFriday, so what better time to direct you to the places across the Web where Brightcove leaves its digital footprints. If you enjoy our blog, be sure to check us out whatever social network you prefer!

Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the fourth quarter of 2010.

The Super Bowl is unquestionably the biggest day of the year for marketers. And this year, the event broke TV ratings records for the second year running, reaching an average audience of 111 million viewers.

As part of our special webinar series, we're asking our follower what their big plans are for online video in 2011. Participate in the conversation by using the hashtag #videojumpstart2011 on Twitter.

The webinar series starts this Thursday with Get Inspired: 20 amazing ways marketers are winning with Online Video. Register today!

On Saturday, TechCrunch posted an article written by our CEO, Jeremy Allaire, on "Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars." In the article, Jeremy shares his thoughts on where online video is headed in the next year, noting that "2011 promises to be yet another year of transformation in the online video landscape." 

We’ve been working closely with Twitter to enable our customers to provide full video playback and sharing within Twitter. The launch of the new Twitter.com, enabling playback of embedded videos in activity streams, is a powerful new development for media companies and marketers alike. This new platform capability will help drive revenue, increase audience size and improve customer loyalty.

We're happy to announce that freenet.de GmbH, one of the largest telecommunications and Web content providers in Germany, has chosen the Brightcove online video platform to support their fast-growing video initiatives. freenet is taking advantage of the full functionality of the Brightcove platform to support video on their portal site, freenet.de, and other special interest portals, as well for its advertising partners and customers of its media unit, freeXmedia.

As of last week, Brightcove released an update to our iOS SDK that featured built-in sharing features. Twitter sharing was added in this release and the integration uses OAuth to sign in to your Twitter account to tweet about a video. The move to OAuth means increased security for users who tweet while watching videos in your video application.

We are pleased to announce that Telefónica O2 Ireland, a leading provider of mobile services and communications solutions to more than 1.7 million customers in Ireland, has chosen Brightcove to support a variety of new online video initiatives.

We have released version 2.0 of the Brightcove App SDK for iOS. The new version includes new APIs that support sharing videos by e-mail and Twitter. Read more.

We often talk about video's potential for keeping customers engaged on your site for longer amounts of time, but video is also a killer inbound marketing tool to be used as a point of entry to drive customers back to your site.

The purpose of inbound marketing is to get found by customers. Instead of seeking out target audiences and blasting "push" messages, inbound marketing relies on subtler "pull" tactics, drawing in customers with engaging, sticky content when it is most relevant to their needs. (Check out HubSpot resources for an in-depth definition of inbound marketing practices).

This post walks through a few of the fundamental reasons why video rocks inbound marketing.

Video Carries Engaging Content

The combination of moving images and sound remains one of the most suitable vehicles for delivering compelling content. It's up to marketers to create value-adding content that entices viewers to see what else you've got to offer as a company. Inbound marketing videos aren't your traditional 30-second advertisement spot; videos are how-to instructions, they are episodic, they expose privileged behind the scenes insights about companies and operations.  It's not the hard sell; instead inbound marketing videos are more like an amuse-bouche to pique the appetite of the customer and keep them coming back for more.

It's an exciting week for Brightcove on the mobile app news front. Yesterday we highlighted our partnership with Mobile Roadie and the highly successful Taylor Swift mobile app created by Big Machine Records.

Brightcove players offer you a choice of settings that viewers can use to share the video. Two of them are closely related and easy to confuse:

• The Get Link button presents the viewer with a direct link to the player and a button that copies the link to the clipboard, so it can be pasted into an email or instant message:

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