• Steve Rotter's picture
    Steve Rotter on July 23, 2014

    This article originally appeared in Digital Marketing Magazine. Read More →

  • Shiri Friedman's picture
    Shiri Friedman on July 21, 2014

    Following up from Part I of this blog where I discussed the intense and quickly changing landscape of marketing technologies and marketing automation platforms (MAPs), I want to continue with the immense opportunity for marketing automation softwares and video to work in tandem to drive some serious business results. Read More →

  • Justin Khaksar's picture
    Justin Khaksar on June 23, 2014

    For the first time ever, our popular PLAY customer conference this month arrived in London. Hot on the heels of the opening conference in Boston, the London leg of the tour saw experts and influencers from across the European video industry descend on the U.K. capital to debate industry trends and share best practices. Read More →

  • Stephen O'Shaughnessy's picture
    Stephen O'Shaughnessy on May 12, 2014

    VideoElephant.com is an online marketplace where hundreds of thousands of professionally produced videos from premium content providers can be instantly purchased, downloaded and published on your website. VideoElephant works with web publishers to provide premium video content with a worldwide lifelong license. VideoElephant is offering Brightcove customers $1,000 worth of free videos to redeem at videoelephant.com/brightcove. Read More →

  • Dennis Rose's picture
    Dennis Rose on April 29, 2014

    Brightcove had the pleasure of attending the iMedia Brand Summit held in Kota Kinabalu, Malaysia earlier this month. The three day event brought a number of senior marketing executives to discuss the major strategic issues within the digital marketing industry and I was given the opportunity to share my point-of-view on the dynamic changes that video brings to the industry.  Read More →

  • Courtney Pierce's picture
    Courtney Pierce on April 11, 2014

    It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge. Great content marketing doesn't just include the written word, video is a rich and meaningful part of this strategy. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 20, 2014

    It's no secret that new devices and technologies have altered the video viewing habits of Americans. But, for the first time, those changes in content consumption may have a major effect on how, and where, political campaigns advertise. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 10, 2014

    At Brightcove's Boston office, we're eagerly awaiting the arrival of spring (though, the snow this morning was discouraging). As we wait for the season to bloom, we're excited about several upcoming events that will help take our minds off of the wintery weather. If you too need an "escape" from the frost, come on down to Congress Street for one of this month's tech meetups. Check out the schedule below and register for any of the events that interest you. We hope you can join us! Read More →

  • Brian Kahn's picture
    Brian Kahn on February 28, 2013

    In my last post, I discussed HEVC--or H.265--which is a new encoding format that requires only half the bandwidth for the same quality content. In this post, I will focus on a new format for streaming content known as MPEG-DASH that improves the way content is delivered to a device. Read More →

  • Steve Rotter's picture
    Steve Rotter on September 10, 2012

    This year’s Content Marketing World 2012 conference had to be one of the best events of the year for marketing professionals. If you are not familiar with CM World, it’s the largest gathering of content marketing professionals in the world, bringing together 1,000+ engaged attendees, industry speakers from Google, SAP, Intel, and a proverbial who’s who of expert authors including Mitch Joel (“Six Pixels of Separation”), C.C. Read More →