• Michelle Berman's picture
    Michelle Berman on September 25, 2014

    Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 13, 2014

    The move to the digital age has create waves of change for media companies. From the explosion of devices to social distribution, broadcasters are navigating through a sea of new and unfamiliar trends. Taking a deeper look, one trend stands out as the accelerator of this digital transition, and that is the unprecedented pace at which consumers have changed their behavior and expectations around viewing premium video content. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 11, 2014

    We have been long-time believers in the power of video, and as consumers become more and more tech savvy, it’s increasingly important for marketers to understand the influence of video in the marketing mix. To better illustrate how consumers feel about video, we embarked on a research study that questioned 2,000 consumers globally. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 3, 2014

    Excitement was abound across the Brightcove offices last week for the release of Instagram’s new app, Hyperlapse. It’s no surprise that video is close to all of our hearts, but CEO David Mendels made it that much more exciting by adding in an element of friendly competition. Read More →

  • Renee Teeley's picture
    Renee Teeley on August 19, 2014

    During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 18, 2014

    Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content. And of course, video has played a key role in this phenomena. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 15, 2014

    The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid. In the age of email campaigns, social media, landing pages, etc., choosing the most effective method can be overwhelming. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 12, 2014

    The value of adding video to your marketing and content mix is clear - landing pages that contain video experience an 80% increase in conversion rates when compared to pages that include just text and images (Aberdeen Research Report, 2013). While most best-in-class marketers are utilizing video as a content marketing tactic, leveraging that video to reach an international audience with varying native languages can be a bump in the road for some. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 11, 2014

     In June we wrapped up our annual PLAY conference, which we took on tour across the globe this year. From New York City, London, Tokyo, and Sydney we had a chance to not only launch our new product offerings, but were also able to hear about trends, challenges, and more from customers across the four continents. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 7, 2014

    67% of customers have hung up the phone out of frustration because they could not talk to a real person (American Express Research), and 89% are ‘more satisfied’ when they get answers online quickly(Synthetix research report). Read More →