• Courtney Pierce's picture
    Courtney Pierce on April 11, 2014

    It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge. Great content marketing doesn't just include the written word, video is a rich and meaningful part of this strategy. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 20, 2014

    It's no secret that new devices and technologies have altered the video viewing habits of Americans. But, for the first time, those changes in content consumption may have a major effect on how, and where, political campaigns advertise. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 10, 2014

    At Brightcove's Boston office, we're eagerly awaiting the arrival of spring (though, the snow this morning was discouraging). As we wait for the season to bloom, we're excited about several upcoming events that will help take our minds off of the wintery weather. If you too need an "escape" from the frost, come on down to Congress Street for one of this month's tech meetups. Check out the schedule below and register for any of the events that interest you. We hope you can join us! Read More →

  • Brian Kahn's picture
    Brian Kahn on February 28, 2013

    In my last post, I discussed HEVC--or H.265--which is a new encoding format that requires only half the bandwidth for the same quality content. In this post, I will focus on a new format for streaming content known as MPEG-DASH that improves the way content is delivered to a device. Read More →

  • Steve Rotter's picture
    Steve Rotter on September 10, 2012

    This year’s Content Marketing World 2012 conference had to be one of the best events of the year for marketing professionals. If you are not familiar with CM World, it’s the largest gathering of content marketing professionals in the world, bringing together 1,000+ engaged attendees, industry speakers from Google, SAP, Intel, and a proverbial who’s who of expert authors including Mitch Joel (“Six Pixels of Separation”), C.C. Read More →

  • Rob OConnor's picture
    Rob OConnor on August 9, 2012

    These days, as they access online content via a wide variety of devices and platforms, consumers demand that content experiences look and operate consistently, whether they’re using a PC, a smartphone, a tablet, or any one of a number of content-centric electronic devices. However, creating a solution that provides exceptional functionality and consistency in a fragmented device landscape can be extremely challenging and, in most cases, entirely cost-prohibitive. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on July 18, 2012

    “This is probably the best time to be a content developer,” Jim Breyer told Beet.TV following his PLAY 2012 keynote conversation. In this video interview, the partner at Accel and president of Accel Management Company discussed the opportunities for app developers to create video apps and the integration of video with social and commerce to create the great next-gen apps.   Read More →

  • Adam Mark's picture
    Adam Mark on January 12, 2012

    What do macaroni and cheese, peanut butter and jelly, and franks and beans have in common? Yes, they're all delicious. But more importantly, in each case the whole is greater than the sum of its individual parts. Peanut butter by itself is delicious, but it's made better with jelly. I feel the same way about video and apps: Video breathes life into apps while apps provide a contextual framework for discovering and delivering video. Read More →

  • Sara Watson on March 9, 2011

    With SXSW just around the corner, we've been doing a lot of thinking here at Brightcove about how social media and video are really a match made in heaven, when used right. But we know that video and social media are relatively new tools in our belts, and that folks are just beginning to wrap their heads around how to use them, let alone optimize their use to derive value. Read More →

  • Sara Watson on March 4, 2011

    SXSW is just a week away, so now's the time to crawl the schedule to get ready. The conference is getting bigger every year, which makes it a challenge to choose between the fantastic sessions that compete for the same time slot. So here are a few video-centric gems that might interest video folks like yourselves. Read More →