• Renee Teeley's picture
    Renee Teeley on August 19, 2014

    During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 18, 2014

    Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content. And of course, video has played a key role in this phenomena. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 15, 2014

    The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid. In the age of email campaigns, social media, landing pages, etc., choosing the most effective method can be overwhelming. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 12, 2014

    The value of adding video to your marketing and content mix is clear - landing pages that contain video experience an 80% increase in conversion rates when compared to pages that include just text and images (Aberdeen Research Report, 2013). While most best-in-class marketers are utilizing video as a content marketing tactic, leveraging that video to reach an international audience with varying native languages can be a bump in the road for some. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 11, 2014

     In June we wrapped up our annual PLAY conference, which we took on tour across the globe this year. From New York City, London, Tokyo, and Sydney we had a chance to not only launch our new product offerings, but were also able to hear about trends, challenges, and more from customers across the four continents. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 7, 2014

    67% of customers have hung up the phone out of frustration because they could not talk to a real person (American Express Research), and 89% are ‘more satisfied’ when they get answers online quickly(Synthetix research report). Read More →

  • Shiri Friedman's picture
    Shiri Friedman on August 5, 2014

    Last month I attended Responsys Interact, an Oracle Marketing Cloud conference in San Francisco. I went under the guise of an Oracle Partner (check out our new Eloqua integration) and an Oracle customer (Brightcove is a long-time Eloqua & Oracle customer). Read More →

  • Paul Casinelli's picture
    Paul Casinelli on July 30, 2014

    Remember your friend? You know, the energetic, optimistic "do-it-yourself-er." The one who never needs to hire a contractor for complex home improvement projects. Still having trouble? This should jog your memory: remember eating at your friend's house on a nice kitchen table next to a wall of exposed 2x4s? Or when you had to brush your teeth in a sink that was suspended only by pipes and no counter-top? Yes, your friend with the never-ending home improvement projects. Ok, now we are on the same page. Read More →

  • Michelle Berman's picture
    Michelle Berman on July 29, 2014

    We are excited to announce that Yelp’s newly launched video feature is being powered by Brightcove. With the help of the Brightcove Video Cloud online video platform and the Brightcove Zencoder cloud-based encoding service, Yelp users can now upload short video clips up to 12 seconds long through the Yelp iPhone app. Read More →

  • Steve Rotter's picture
    Steve Rotter on July 23, 2014

    This article originally appeared in Digital Marketing Magazine. Read More →