• Mark Blair's picture
    Mark Blair on December 14, 2014

    The devices that consumers are using to access information and entertainment content has evolved significantly over recent years. This has created many new and exciting viewing options for consumers, but in turn has also created new hurdles for media groups on the other side of the equation who are responsible for delivering content. Read More →

  • Radha K Raman's picture
    Radha K Raman on December 8, 2014

    It has been an exciting few weeks in the publishing industry for Brightcove in Asia. Earlier this month we announced a new major customer win in PT Media Nusantara Citra (MNC). MNC selected Brightcove to power video for its new Okezone website, a popular news and entertainment channel in Indonesia. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 18, 2014

    The TV landscape has changed quite a bit thanks to the emergence of digital media. With myriad new devices surfacing over just the past few years, TV shows are no longer being watched on just TVs. Desktops, mobile, and tablets are all the new vehicles for viewing, and the millennial generation is taking note. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on October 28, 2014

      Hundreds of the travel industry’s finest flocked to the Sheraton on the Park Hotel in Sydney last Friday to hear the latest trends at the TravelTech 2014 conference. We heard from some of the industry’s biggest players, including Flight Centre and Expedia, on the pain points they were seeing in the industry and what they were doing to ensure that they remained competitive in the sector. Here are some of the key trends we saw at TravelTech 2014: Mobile is big Read More →

  • Michelle Berman's picture
    Michelle Berman on September 25, 2014

    Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 13, 2014

    The move to the digital age has create waves of change for media companies. From the explosion of devices to social distribution, broadcasters are navigating through a sea of new and unfamiliar trends. Taking a deeper look, one trend stands out as the accelerator of this digital transition, and that is the unprecedented pace at which consumers have changed their behavior and expectations around viewing premium video content. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 11, 2014

    We have been long-time believers in the power of video, and as consumers become more and more tech savvy, it’s increasingly important for marketers to understand the influence of video in the marketing mix. To better illustrate how consumers feel about video, we embarked on a research study that questioned 2,000 consumers globally. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 3, 2014

    Excitement was abound across the Brightcove offices last week for the release of Instagram’s new app, Hyperlapse. It’s no surprise that video is close to all of our hearts, but CEO David Mendels made it that much more exciting by adding in an element of friendly competition. Read More →

  • Renee Teeley's picture
    Renee Teeley on August 19, 2014

    During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 18, 2014

    Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content. And of course, video has played a key role in this phenomena. Read More →