For many of our publishers, video metadata is an essential tool for content management and tracking. Whether they are using tags for video search engine optimization, assigning content to players programmatically with the reference ID, or using a custom metadata field for custom functionality, video metadata can be a crucial step of the content publishing workflow. Our latest Video Cloud product update includes a metadata assurance feature (for Professional and Enterprise editions) to assist organizations like these in content publishing and quality control. The feature lets account administrators denote certain metadata fields as “required.” Content missing any required data can be uploaded, edited, and even inserted into playlists, but will remain in an “inactive” state and thus will not display in players on the Web. Read More →