We are happy to announce a new whitepaper that was published today on the “Brightcove Video Strategy Framework.” Brightcove CEO, Jeremy Allaire, first introduced the Video Strategy Framework at our user conference, Brightcove PLAY, as a guide for deriving the most value from your online video initiatives. Read More →
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Kristin Leighton on August 31, 2011
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Cameron Church on August 19, 2010
By its very definition a niche means a distinct segment of a market. And it's a great place to be in business. It should mean that competition is low and that your consumers are very loyal. The trade off is that your available market segment can be relatively small and hard to reach. So then how do you look to grow and scale whilst trying to protect the advantage that your niche gives you? Read More →
