These days, just about anyone can create a blog and build a substantial following. Generating content for a blog isn’t easy, and bloggers are always on the lookout for engaging content to display to their viewers – like your videos, for example. You can make it easy for these bloggers to display your videos using Brightcove’s blog this/get code feature. In doing so, you’ll increase your viewership, as the blog’s entire audience will be exposed to your video. Read More →
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Rob OConnor on May 11, 2010
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Jeremy Allaire on April 1, 2006
In recent weeks there has been spiraling buzz about consumer's sharing viral videos through open sharing services, and cross-posting content in services like MySpace. We call this behavior "consumer's as affiliates". In the past, TV broadcasters and content owners would 'syndicate' content to 'affiliates' who would pay them handsomly for their content. In a world where the only people who can package and distribute content are other broadcasters or cable companies, this seemed like a reasonable path. Read More →
