Video is a great way to drive organic inbound traffic to your site, but for maximum impact you’ll need to find ways to distribute your content to wherever your (potential) viewers are on the web. Distributing video to your viewers increases your exposure and can provide valuable hooks back to your own website to drive traffic.

I've always been deeply interested in the ways different technologies and interfaces dictate and influence user behaviors, so I was excited to see Virginia Heffernan's latest New York Times op-ed addressing medium specificity and its role in the success of online videos.

We recently published a new case study with L'Express, one of France's highest-selling current affairs weeklies. The publication reaches more than 2.3 million readers each week through its magazine and nearly two million Internet users every month.

ComScore recently released their February 2011 US Online Video Rankings numbers, which are always an interesting measure of the state of online video.

Back in January, we noticed that the most active search terms in Brightcove support were Facebook and YouTube.

Brands are starting to get on the social media bandwagon, and are tapping into the mores and modes of the Internet in an effort to update the way they reach and connect with consumers. 

It's #FollowFriday, so what better time to direct you to the places across the Web where Brightcove leaves its digital footprints. If you enjoy our blog, be sure to check us out whatever social network you prefer!

This post originally appeared on Endeca's eBusiness Facets blog on Thursday, February 24. 

Marketers are always looking for the latest ways to grab audience attention, build lasting impressions, stimulate conversations, and drive conversion. And that’s true regardless of whether you market to B2B or B2C customers. 

Q: How are marketers using online video today?

We are really excited about the launch of our new and truly innovative YouTube Sync features. Really excited.

In the coming weeks, we're rolling out functionality to Brightcove publishers that makes it incredibly easy to support a cross-platform video distribution strategies.

I’m pleased to announce that we have started enabling users of the Brightcove Studio to start synchronizing content in their Brightcove libraries with YouTube User channels and everyone should have access in the next few weeks.

The Super Bowl is unquestionably the biggest day of the year for marketers. And this year, the event broke TV ratings records for the second year running, reaching an average audience of 111 million viewers.

Here's a roundup of the week's news in online video, with a little perspective on the impacts to the industry at large.

Here's a roundup of the week's news in online video, with a little perspective on the importance and implications of the for the industry at large.

Facebook Tops 500 Million Users
As the Facebook active user base reaches scale only surpassed by the world's largest populations (China and India), users continue to share more than 30 billion photographs, links, and videos per month. Because the platform delivers social and contextually relevant content amongst friends, Facebook audiences viewers are some of the internet's most engaged viewers, watching significantly longer than from other sources. 

We are very excited to announce that Brightcove will join Rovi and YouTube for a live video webcast on the future of TV, Thursday, April 8th. The panel discussion will feature Eric Elia, VP of TV solutions for Brightcove, Richard Bullwinkle, Rovi's Chief Evangelist, and Chris Dale, Global Corporate Affairs, YouTube.

The discussion will focus on: 

A ranting teen. A sleep walking dog. These are the top "long tail" videos of 2009 and YouTube has a great little countdown here

Short, funny videos have always ruled viral traffic but maybe we can pick up a few lessons for our own content creation?  Let's face it, what video initiative wouldn't benefit from a puppy or kitten.

I am often asked at cocktail parties whether YouTube is a competitor to Brightcove. My answer is usually something like "Not really. YouTube doesn't work well for putting video on business web sites, and that's what Brightcove is focused on."  Most people accept that answer, and I'm happy to report that our market research backs it up.