Our quarterly online video report produced along with partners at TubeMogul highlights some of the interesting trends that emerged in 2010 in the industry. Today we'll take a closer look at the trends in the newspaper category that speak to videos news organizations present on their websites, alongside feature articles or in video galleries in Brightcove players.

We are very happy to announce the New York Times, the number one newspaper website in the U.S. according to Nielsen Online, has chosen to use the Brightcove 3 online video platform for its new online video offerings throughout its website.

Here's another fun example of publisher's launching their own user-generated video campaigns using our recently released Consumer Media features in the Brightcove service.  The NYT regional newspapers are collection submissions of local consumers singing christmas carols, and rewarding the best singers.  Check it out here.

Brightcove's announcement with The New York Times Company this week is significant beyond just the wonderful projects that we soon hope to bring to their customers. It represents a shift in how we all think about traditional media. When people say traditional, they usually mean print-centric, even electronic print.

Today in the New York Times, Saul Hansell profiled Lime, "a media company devoted to new-age lifestyle programs on subjects like organic food, hybrid cars and alternative medicine," that is majority owned by Steve Case.

Mr. Case has a broader strategy through his investment firm Revolution Partners and is concentrating on the healthy living market.

When we set out a year ago to build an Internet TV service, we talked about a core principle of Brightcove being the empowerment of storytellers of all sizes. While we are incredibly grateful for the generous coverage in Thursday's New York Times, the best part to me is the focus on our partners, rather than enabling technologies, codecs, delivery methodologies, blah, blah, blah. We're building stuff for creative people like Dan Myrick, John Davis and Beth Harrison to actually use. That's been one of the most rewarding things about Brightcove to date.

Thanks to David Pogue for the Brightcove reference in his blog this week. And if we update the vision piece, we'll be sure to reconsider the monotony of the music. The loop helps speed the download, but it can indeed get repetitive. In the remix we're considering licensing some tunes. Maybe Angelica, by Lamb, a trippy version of DeBussy's Clair de Lune.

by John Markoff, The New York Times
25 February 2005