What do macaroni and cheese, peanut butter and jelly, and franks and beans have in common? Yes, they're all delicious. But more importantly, in each case the whole is greater than the sum of its individual parts. Peanut butter by itself is delicious, but it's made better with jelly. I feel the same way about video and apps:

• Video breathes life into apps while apps provide a contextual framework for discovering and delivering video.

With SXSW just around the corner, we've been doing a lot of thinking here at Brightcove about how social media and video are really a match made in heaven, when used right. But we know that video and social media are relatively new tools in our belts, and that folks are just beginning to wrap their heads around how to use them, let alone optimize their use to derive value.

SXSW is just a week away, so now's the time to crawl the schedule to get ready. The conference is getting bigger every year, which makes it a challenge to choose between the fantastic sessions that compete for the same time slot. So here are a few video-centric gems that might interest video folks like yourselves.

Everyone is a-buzz with excitement for Apple's latest announcement: the iPad 2. Over at Brightcove, we're pretty excited by fact that so many of the new features contribute to video activities on the device, whether it's watching, producing, or sharing video. 

The Next Web had an interesting post a few weeks ago asking the question, "Why is the Web so quiet?" Given that sound is a huge portion of the experience in other media like TV and Film, the Ian Chattam asks, "Why is it then that such a large proportion of the web is a soundless vacuum? Could we be missing a trick here?"

Once again this year, Brightcove is proud to be the online video platform powering a host of exciting video footage from the 2011 Consumer Electronics Show (CES) in Las Vegas this week.

Last week, comScore, Inc. released data showing that 175 million U.S. Internet users watched online video content in October 2010 for an average of 15.1 hours per viewer. That averaged out to about 30 minutes per day, up from about 16 minutes a day the prior year!

The New York Times had a great article highlighting how scientists and animators at Harvard are using data to visualize biological processes in new ways. Here's a few tidbits about the importance of visualizing these complex systems with moving images:

We’re sponsoring a breakfast series on the Value of Online Video around North America focused on sharing experiences and best practices for marketers on online video.  It’s a great opportunity to hear from experts on how to best use online video, as well as real life examples from companies using online video. We’ve got a great line up at each of the events, including Brightcove customers and partners, such as Share:

Tonight at 8:00 pm, Canoe.ca and a host of other media organizations will broadcast a benefit show, “Together for Haiti,” to raise donations to help victims of the recent earthquake. The event will feature performances from dozens of artists who have united together to help the people of Haiti.

I've been reading a great post by fellow Brightcove Blogger Chris Little over at our Ecosystem blogroll about how Brightcove Players have been whitelisted by Facebook. 

This essentially means that a user can share a video from your player/site and have it appear in their FB Newsfeed for immediate inline playback.

J’ai discuté récemment des capacités du lecteur vidéo  avec un de nos clients grand comptes, pendant la phase de Lancement du projet.  Avant l’avènement du BEML, le choix primaire consistait entre l’adoption d’un  template (modèle) existant ou la création complète d’un lecteur video  personnalisé utilisant flash et/ou JavaScript.

by Roger McNamee, The New Normal blog
28 February 2005