• Michelle Berman's picture
    Michelle Berman on October 1, 2014

    We have once again partnered with Content Marketing Institute (CMI) and MarketingProfs to conduct a comprehensive survey of more than 1,800 B2B marketers in North America to learn how they use content as part of the marketing mix and what their challenges and initiatives are. Read More →

  • Albert Lai's picture
    Albert Lai on September 30, 2014

    The Federal Communications Commission (FCC) unanimously ruled against the Sports Blackout Rule today, eliminating the rule that forces cable and satellite companies to black out any games that are also blacked out on local broadcast TV. Although the rule applied to all sports leagues, the National Football League (NFL) was the most vociferous opponent primarily because NFL games are still available on broadcast TV. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 25, 2014

    Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 13, 2014

    The move to the digital age has create waves of change for media companies. From the explosion of devices to social distribution, broadcasters are navigating through a sea of new and unfamiliar trends. Taking a deeper look, one trend stands out as the accelerator of this digital transition, and that is the unprecedented pace at which consumers have changed their behavior and expectations around viewing premium video content. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 11, 2014

    We have been long-time believers in the power of video, and as consumers become more and more tech savvy, it’s increasingly important for marketers to understand the influence of video in the marketing mix. To better illustrate how consumers feel about video, we embarked on a research study that questioned 2,000 consumers globally. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 8, 2014

    Content is king, but where would the king be if he couldn't reach his royal subjects? We’ve all been exposed to the importance of content in today’s world, but as this trend evolves and content becomes more refined, content delivery systems need to keep pace. Creating great content is only the first step; if your content isn't being delivered effectively, then your message is falling on deaf ears. Read More →

  • Sue Thexton's picture
    Sue Thexton on June 25, 2014

    We're delighted to announce that Brightcove Once, our cloud based ad insertion and streaming stitching solution, bagged the "Best Video Advertising Platform Award" at last night’s Streaming Media Europe's Readers Choice Awards in London! Read More →

  • Albert Lai's picture
    Albert Lai on June 18, 2014

    Amazon is set to unveil an innovative new product on Wednesday, June 18, and rumor has it the device may be Amazon’s first attempt at a phone. But reports are circulating that the device is no ordinary phone; it could be a smartphone with 3D interface that moves as the user tilts their head. Read More →

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    Albert Lai's picture
    Albert Lai on April 28, 2014

    As I mentioned in my "Anytime, Anywhere, Any Device -- Advanced Mobile Developments" NAB Super Session panel, the biggest news was HBO GO falling over during the Game of Thrones season premiere, its second in the past couple of months. I anticipated that the rest of the month would be spent discussing King Joffrey’s wedding, Arya and Jamie’s new “golden” fist. Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on March 6, 2014

    Last month, Brightcove vice president of digital marketing solutions Steve Rotter participated in #ContentTech--a virtual event coordinated by the Content Marketing Institute (CMI). The #ContentTech agenda offered a range of advice for content marketers regarding technology implementations as well as general, content-driven best practices. And now, for a limited time, CMI is offering all of the #ContentTech sessions for a free download. Here's a snapshot of the topics covered in the sessions: Read More →