• Mike Green's picture
    Mike Green on March 27, 2014

    Recently, we brought together several of our media customers and partners for an excellent networking breakfast in New York City that included a panel discussion on how to maximize the performance of video content, as well as a session of case study-driven best practices shared by Brightcove's CTO for Media, Albert Lai. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on February 26, 2014

    In the early life of television, the broadcaster had a direct relationship with the audience through their broadcast networks, but the audience members were not customers and could not be addressed in a one-to-one fashion. At the same time, consumers were willing to put up with low quality and a bevy of advertisements just to have access to the miraculous technology that the television represented. Read More →

  • Monetizing Live Video

    monetization
     
    Chris Johnston's picture
    Chris Johnston on March 28, 2013

    Streaming live video is rapidly becoming an important media strategy component for any organization that relies on video to make money. While on-demand video typically still represents the lion's share of content and resulting revenue, media companies see numerous benefits to live video as well. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on December 14, 2012

    Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on August 17, 2012

    There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on July 24, 2012

    Video publishers should be using data to understand how viewers are engaging with online ads, according to Jason Burke, VP of Operations for VideoHub. In an interview at PLAY 2012, Burke told Beet.TV that it’s important to know which viewers are engaging with what ads. Burke noted that Brightcove is making it easier for publishers to integrate with third-party ad networks and analytics to access this information and monetize their traffic.   Read More →

  • Chris Nicholson's picture
    Chris Nicholson on April 20, 2012

    Consumers will pay for online video content according to a new study conducted by Accenture, which reveals that more than two-thirds of those surveyed are willing to pay a subscription fee to watch video over the Internet, while 43 percent are already paying for some of their content. Read More →