• Driving Revenue with OTT

    monetization
     
    Tracy Williams's picture
    Tracy Williams on May 28, 2015

    As expected, one of the hot topics at Brightcove PLAY this year was OTT video services. Brightcove customers including Drama Fever, Popcornflix, AcornTV and others were featured during the event and the discussion about best practices spilled over from the first day of the event to our “Training Day” held at Brightcove’s offices. Read More →

  • Mike Green's picture
    Mike Green on March 20, 2015

    SPORTEL bills itself as “the most influential business convention for the sports media industry” and largely consists of sports rights holders negotiating content acquisition and distribution deals. On Wednesday, at this year’s Miami show, I had the pleasure of joining a panel led, ably and energetically, by Sports Video Group’s Jason Dachman. Read More →

  • Mark Blair's picture
    Mark Blair on March 12, 2015

    In our earlier post this week, we talked about the emergence of OTT in the Thai market, recapping the finer points of our fireside chat with PrimeTime at CASBAA. In addition, I was happy to be invited on "The Money Shot" panel, to talk about the hottest topic at this year's event - the monetisation of OTT. My top 3 takeaways from the panel are; Read More →

  • AJ McGowan's picture
    AJ McGowan on September 4, 2014

    This article was originally published on TechRadar Pro. Between cord-cutting, DVR, and streaming video, it’s harder than ever for advertisers to reach their intended audiences. Not only is the number of cord-cutters rising, but so is the percentage of consumers who have never subscribed to Pay-TV services in their lives. And for the first time, more Americans subscribe to cable internet than cable TV. Read More →

  • Mike Green's picture
    Mike Green on March 27, 2014

    Recently, we brought together several of our media customers and partners for an excellent networking breakfast in New York City that included a panel discussion on how to maximize the performance of video content, as well as a session of case study-driven best practices shared by Brightcove's CTO for Media, Albert Lai. Read More →

  • Jeff Whatcott's picture
    Jeff Whatcott on February 26, 2014

    In the early life of television, the broadcaster had a direct relationship with the audience through their broadcast networks, but the audience members were not customers and could not be addressed in a one-to-one fashion. At the same time, consumers were willing to put up with low quality and a bevy of advertisements just to have access to the miraculous technology that the television represented. Read More →

  • Monetizing Live Video

    monetization
     
    Chris Johnston's picture
    Chris Johnston on March 28, 2013

    Streaming live video is rapidly becoming an important media strategy component for any organization that relies on video to make money. While on-demand video typically still represents the lion's share of content and resulting revenue, media companies see numerous benefits to live video as well. Read More →

  • Kristin Leighton's picture
    Kristin Leighton on December 14, 2012

    Earlier this week we highlighted the many innovations and flexible monetization options we've introduced this year for our media customers. The world of online video advertising continues to grow as does the revenue opportunity that surrounds it, so we are constantly working with our customers and partners to ensure we're able to help publishers take advantage of all of the monetization opportunities out there. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on August 17, 2012

    There was no such thing as online video advertising (or even “online,” really) back when Loverboy first sang about working for the weekend, but weekends do in fact offer the best bang for the buck if you’re buying online video ads. The U.S. Read More →

  • Chris Nicholson's picture
    Chris Nicholson on July 24, 2012

    Video publishers should be using data to understand how viewers are engaging with online ads, according to Jason Burke, VP of Operations for VideoHub. In an interview at PLAY 2012, Burke told Beet.TV that it’s important to know which viewers are engaging with what ads. Burke noted that Brightcove is making it easier for publishers to integrate with third-party ad networks and analytics to access this information and monetize their traffic.   Read More →