• Paul Casinelli's picture
    Paul Casinelli on December 19, 2014

    So you know you need a video strategy, but where do you start? While this question may seem overwhelming, we have you covered! As part of our Strategies & Wins in Video Marketing series, we created The Video Marketing Playbook of our top 5 quick win plays that will set you on the right track for success. Here's a sneak peek at Play #1: Read More →

  • Mark Blair's picture
    Mark Blair on December 14, 2014

    The devices that consumers are using to access information and entertainment content has evolved significantly over recent years. This has created many new and exciting viewing options for consumers, but in turn has also created new hurdles for media groups on the other side of the equation who are responsible for delivering content. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 10, 2014

    Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 3, 2014

    Video is one of the most effective ways to create engaging content that helps deliver impressive marketing results. So it’s no surprise that organizations want to get a video marketing strategy up and running ASAP. We love this excitement! Keep it up! But keep in mind that rushing into what may seem like an easy solution can lead to some real challenges to the long-term success of your video campaigns. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on November 20, 2014

    Looking to kick your video marketing into shape? We have just the program you need! We are excited to unveil our new video series: Strategies & Wins in Video Marketing. In this series you’ll learn why video marketing is important, how to do it most effectively, and what you need to get your program started. Learn some quick win plays to include in your playbook and find out answers to pivotal strategy questions. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 18, 2014

    The TV landscape has changed quite a bit thanks to the emergence of digital media. With myriad new devices surfacing over just the past few years, TV shows are no longer being watched on just TVs. Desktops, mobile, and tablets are all the new vehicles for viewing, and the millennial generation is taking note. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 2, 2014

    The benefits of using video are not constrained to specific verticals, but span almost any market. This is why video is such a successful element of a content marketing strategy. Consumers, whether looking for product demos, service overviews, or how-tos, crave and enjoy consuming content through video. Read More →

  • Michelle Berman's picture
    Michelle Berman on October 23, 2014

    If you’ve ventured to a mall within the last week there’s a high probability you were greeted by colorful lights and the smell of spruce. Yes, the holiday season is already here. While some try to hold off until the Thanksgiving turkey has cleared the table, more and more shoppers want to get a head start. But, instead of rushing to the stores, consumers are increasingly turning to the Internet. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on October 16, 2014

    So, you’ve been thinking about ways to get better results with content marketing? (Well, you should be!) Lately, we’ve been talking about some awesome research showing how video brings serious firepower when it comes to content marketing and moving business. Read More →

  • Radha K Raman's picture
    Radha K Raman on October 15, 2014

    Technology is bringing sports fans closer to all the action. Online video in particular is significantly leveling the playing field of sports video content. The viewing experience today is all about being social, mobile, and available on multiple screens. Viewers are taking a self-service approach over what, when, where and how they watch sports programming. Read More →