• Michelle Berman's picture
    Michelle Berman on February 13, 2015

    Today we are wrapping up our Kickstart series featuring the king of content marketing himself, Joe Pulizzi. In the first two posts, Joe talked about the importance of defining a plan for your video content and identifying influencers; in this final video he discusses building audiences around the RIGHT social channels. Read More →

  • Michelle Berman's picture
    Michelle Berman on February 12, 2015

    Following our first blog of this Kickstart series, which discussed defining a plan for video content, the next tip is all about influencers. Have you figured out who your industry influences are? Did you know this is a key step in getting ahead in your content marketing efforts? Hear more from Joe Pulizzi below and stay tuned this week for the final tip in the series! Read More →

  • Michelle Berman's picture
    Michelle Berman on February 10, 2015

    This week we're excited to share our latest video series, which features Content Marketing Institute's own Joe Pulizzi! The series of three videos will walk you through three key strategies marketer's can implement to kickstart their content marketing efforts for 2015. First up is defining a plan for your video content. Tune into Joe below and follow along this week for the rest of the series. Read More →

  • Mark Blair's picture
    Mark Blair on January 28, 2015

    We are only a few weeks into 2015 but the video streaming wars have already begun with earnest in Australia. There are several contenders, all purporting to offer extensive movie and TV catalogues, to view at the flick of a finger or click of a button. So I was excited for the launch of Stan, a newly launched SVOD streaming service for the Australian market. Stan is a joint venture between the broadcaster Channel Nine and media conglomerate Fairfax, and one of the three strongest contenders for a major slice of the video streaming market locally. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on January 6, 2015

    Out with the old, in with the new! Setting a new year’s resolution doesn’t have to just stop with you. What about your video marketing strategy? We know that video is highly successful in driving marketing results, so if you haven’t incorporated it yet, that’s a great place to start! If you have incorporated it, is it optimized for success? What strategies are you using? Do you have a video on your landing pages? Read More →

  • Mark Blair's picture
    Mark Blair on December 21, 2014

    Platforms, platforms, and more platforms. Watch Kristine Howard, TV Development Director of Australia’s Mi9, as she states how vital it is that content is available on every platform. From Chromecast to HbbTV, it seems like there is a new device popping up almost every day that broadcasters need to cater to. Luckily, Mi9 has been able to remain ahead of the game. With a proactive plan that includes a device roadmap, they are looking ahead and working with Brightcove to prepare their system to align with the where, when, and how their viewers want to consume content. Read More →

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    Paul Casinelli on December 19, 2014

    So you know you need a video strategy, but where do you start? While this question may seem overwhelming, we have you covered! As part of our Strategies & Wins in Video Marketing series, we created The Video Marketing Playbook of our top 5 quick win plays that will set you on the right track for success. Here's a sneak peek at Play #1: Read More →

  • Mark Blair's picture
    Mark Blair on December 14, 2014

    The devices that consumers are using to access information and entertainment content has evolved significantly over recent years. This has created many new and exciting viewing options for consumers, but in turn has also created new hurdles for media groups on the other side of the equation who are responsible for delivering content. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 10, 2014

    Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 3, 2014

    Video is one of the most effective ways to create engaging content that helps deliver impressive marketing results. So it’s no surprise that organizations want to get a video marketing strategy up and running ASAP. We love this excitement! Keep it up! But keep in mind that rushing into what may seem like an easy solution can lead to some real challenges to the long-term success of your video campaigns. Read More →