Online video is a content phenomenon, comprising 56 percent of consumer Internet bandwidth in 2012. Read More →

Many of my customers ask me about the best ways to publish their marketing videos in order to drive traffic to their website. This is because, as any digital strategist will tell you, traffic is a key success metric for any online marketing project. As a result, my customers' first question always is, "How do we drive traffic to our site?" And then, "Once we have an audience, how do we keep them?" My response: video! Read More →

I work closely with a number of print publishers (names you know and whose content you likely read frequently), and many of them are faced with similar business challenges. Essentially, as these print publishers continue their move from a print to a digital world, they recognize that video is a crucial way of storytelling. Video has become a medium that their audiences expect in addition to static text and images. Read More →

I am excited for TV Everywhere (TVE). It will allow me to watch TV on my time, but controls the content to allow me to only watch programs that I pay for. Without paying customers there wouldn't be great programming to watch. Looking at my favorite TV apps on my iPad, the ones that I use the most are the ones that have TVE authentication. Read More →