Well, what do you know, Universal Music just launched their first audio player powered by Brightcove! You can check it out here. If you would like to join the Brightcove Audio beta program, contact your Account Manager or: accountmanagement <at> brightcove.com

Today we announced an exciting partnership with Warner Music Group.  You can read the high-level details here.  You can take a peek at one of the channels they've launched with us here.

This partnership is exciting for a number of reasons:

Warner Music Group and Brightcove announced today an partnership that enables the music media giant to launch exciting new Internet video channels with music videos, artist interviews, live performances, and "behind the scenes" footage from its award-winning artists and labels.

Today, Sony BMG and Brightcove announced the launch of Musicbox Video (read the full press release).

This recent column from the widely-read Lefsetz Letter made the rounds at Brightcove this weekend. A little self-referential here (but it is the Brightcove Blog after all), but I thought very relevant. The column credits the TV industry with understanding the need to license aggressively and to try to reach the widest possible audience.

While we usually shy away from music biz commentary here, I believe the lesson here is very relevant to the moving pictures side of the entertainment industry. So please induldge my brief rant.