What does it take to have a break out viral video? The Wall Street Journal offers some basic tips.

There's been a flurry of recent coverage around online video in most of the major papers, with some great analysis on the radical trends that are taking root in how we both find and watch our TV. It's been nice to see our partner OutZone get coverage in today's WSJ as well as a recent issue of Entertainment Weekly.

The Wall Street Journal's Peter Grant has written a cover story that features Brightcove, "Gate Crashers, Online Video Goes Mainstream, Sparking an Industry Land Grab, Start-Ups Such as Brightcove Challenge Google, Yahoo; A Problem for Old Media, Many Producers, Many Outlets." Here are some excerpts from the article: