Video is a great way to drive organic inbound traffic to your site, but for maximum impact you’ll need to find ways to distribute your content to wherever your (potential) viewers are on the web. Distributing video to your viewers increases your exposure and can provide valuable hooks back to your own website to drive traffic.

We recently published a new case study with L'Express, one of France's highest-selling current affairs weeklies. The publication reaches more than 2.3 million readers each week through its magazine and nearly two million Internet users every month.

Video is becoming a core part of AOL's content strategy and business model going forward. AOL Video covers everything from music videos, to news clips, movie trailers, viral videos, and full-length TV shows.

Ever since YouTube made it possible to embed videos onto blogs and websites, video content has become completely ubiquitous and viral.

Good question, and a tricky issue that has been tough to solve until now. As you may know, most analytics packages use cookies to track visitors and visits, which is almost impossible when you're syndicating content to a site you don't control. Since Brightcove tracks events (not visitors), in most cases we can make use of the 1x1 tracking pixel to make a direct call and add the event to their logs.

We are thrilled to announce that CBS News has chosen Brightcove as its Internet video syndication platform. This will enable CBS News to tap into a network of thousands of popular and niche websites across the global Internet, bringing the news to consumers on the sites they visit every day. Advertising placed in this news will go with the content and provides revenue directly to CBS.

We are thrilled to announce two exciting new partnerships today with some of the most well respected magazine publishers and media brands in the world: Time Inc. and TV Guide.

We are excited to announce the launch of our preview syndication directory, which is now available in the Affiliate section of the Brightcove website. This is a place where website owners and bloggers can go to discover video syndication opportunities from Brightcove publishers and become affiliates.

Brightcove syndication services provide a great way for our video publishers to extend their distribution and reach, while at the same time allowing affiliates to add free, high-quality content to their online properties.