Video: Following a new initiative, reporters throughout the newsroom, powered by the launch of a new video system (Brightcove Video Cloud), offered readers more story-related videos than ever, leading the way to our highest-trafficked month ever, with 514,650 streams.

Our quarterly online video report produced along with partners at TubeMogul highlights some of the interesting trends that emerged in 2010 in the industry. Today we'll take a closer look at the trends in the newspaper category that speak to videos news organizations present on their websites, alongside feature articles or in video galleries in Brightcove players.

I was just reading a post by Matthew over at Gigaom that is a summary of our Online Video & the Media Industry Quarterly Research Report for the third quarter of 2010.

Today Brightcove and TubeMogul released the Online Video & the Media Industry Quarterly Research Report for the third quarter of 2010. The report examines online video discovery, usage, and engagement data from a sample of nearly 2,000 news and entertainment websites.

In Q3, we also included a special feature focusing on the peak days of the week and times of day broken out by each of the media industries we cover. 

Notable findings include:

Discovery

• Facebook now refers more video streams than Yahoo! for the aggregate media sample. This marks the first time the social platform has surpassed the search engine and content portal. Facebook accounted for 9.6% of all referrals, making it second only to Google.
   

We are pleased to announce today that BestTV, Israel's preferred provider of online video technology and services, will become the exclusive reseller and service provider for the Brightcove offering in Israel. Following the agreement, BestTV will offer migration services to the Brightcove platform for its existing customers as well as for new prospects.

As iPad adoption spreads around the world, many Brightcove customers are taking advantage of our mobile solutions to roll out iPad apps and ensure their video websites are iPad-compatible.

Recently, Vanguardia Newspaper in Mexico launched the first Spanish language iPad application belonging to a media organization. The free app allows users to navigate and browse the newspaper's opinion pages and political cartoons, as well as breaking news content and stories from the print edition.

Earlier today, we teamed up with Advance Internet to announce an agreement to provide new video technology and tools that will enrich the experiences of the audience, advertisers and content creators in the 12 markets served by Advance Internet’s leading local websites across the U.S.

We are very excited to announce that The Financial Times has chosen Brightcove to power its ad-supported online video initiatives at FT.com. The Financial Times is one of the word's leading business news organizations and a go-to destination on the Web for news, commentary, data and analysis for the global business community. 

We are very excited to announce today that Nikkei, Japan's leading newspaper, is standardizing all online video operations on the Brightcove platform.

We are very excited to announce Brightcove's first major customer in Spain, Grupo Godo, publisher of La Vanguardia and other popular titles including the popular sports newspaper Mundo Deportivo. The first property to launch is La Vanguardia, an international leader in online news, entertainment and sports information and Spain's highest-circulation daily newspaper.

Editor & Publisher writes of a newspaper industry report from Borrell (hat tip to Beet.tv).  Of particular note was the stat that: "Those newspapers investing in online video -- though only a small percent -- are reaping ad dollars. On average 27.7% of their total online revenue comes from video.