NABSHOW is fast approaching! NAB is all about Content, billed as the "essential destination for broader-casting® professionals who share a passion for bringing content to life on any platform." This year, the conference runs from April 9-14, and the Exhibits run from April 11-14 at the Las Vegas Convention Center.

Today at the NAB Show in Las Vegas Adobe and Brightcove will announce a new and far-reaching strategic alliance that deepens the integration and alignment between Adobe's software platform and Brightcove's online video service. The alliance also sets in motion a new sales and marketing framework between the two companies to jointly acquire new customers on a worldwide basis.

The Adobe and Brightcove strategic alliance focuses on four core areas:

NAB Show is right around the corner and we're excited to have a big group of Brightcovians making the trip this year. Brightcove will be exhibiting at VideoNuze's Content Commerce Pavilion in Booth #C155R (part of Central Hall 2 in the Las Vegas Convention Center) from Monday April 20th to Wednesday April 22nd: 9 a.m. - 6 p.m. and on Thursday April 23rd: 9 a.m. - 2 p.m. If you're attending the event, stop by to say hi or drop us a line to set up a meeting.