Announcing the Finalists for the 2nd Annual Brightcove Innovation Awards

We are about one month away from kicking off our second annual global customer conference, Brightcove PLAY 2012, on June 25th in Boston. Once again this year, the event is bringing together a tremendous group of more than 500 Brightcove customers, partners and industry thought leaders for three action-packed days of networking, product demos, best practice sharing and exciting keynote presentations. If you have not yet registered to attend, you can still do so at

As part of the event, we will have a special Brightcove Innovation Awards presentation during the keynote session on Wednesday, June 27th. The Brightcove Innovation Awards recognize some of the most innovative, cutting edge online video and mobile app initiatives and campaigns across a number of industries and use cases. This is one of the most popular sessions at PLAY and certainly an exciting one for us, as it gives us a chance to showcase some of our Video Cloud and App Cloud customers that are doing amazing things and achieving success with their video and mobile initiatives.

Winners will be announced during the keynote session on June 27th beginning at 11:30 am ET. The awards ceremony will also be streamed live at

We are pleased to announce the finalists for the Brightcove Innovation awards today, which include nominees across 9 categories:

Best Agency Campaign
- VML for BearNaked Granola
- GLG for T-Mobile
- Switch for Budweiser

Best Customized Player
- Mun2
- Teaching Channel

Best Live Video Event

- Digitas NewFront & Digital Broadcasting Group
- Professional Bull Riders - Live Event Center
- Samsung Mobile Unpacked 2012

Best Mobile App
- AMC Networks
- The Metropolitan Opera
- NBCU Screen It
- Redbox

Best Mobile Video
- The Boston Globe
- Joyce Meyer Ministries

Best Monetization Strategy
- Fox News

Best Premium Video Initiative
- AMC Networks
- Milyoni's Social Cinema for Universal Pictures
- Universal Sports

    Best Connected TV App
    - Showtime Preview App for Roku
    - STV Player
    - Manga Entertainment for XBox

    Best Video Marketing Initiative
    - PUMA
    - Macy's
    - Quest Software