Brightcove and the Content Marketing Institute: B2B Roundtable Video Series Part II

Last week, we brought you Part 1 of the video series showcasing the B2B Research Roundtable that Brightcove’s Steve Rotter moderated at Content Marketing World 2012. The Content Marketing Institute has now released the second video of the series, which explores the intrinsic relationship between content marketing and social media. The panel discusses why it is imperative to first determine who you are trying to reach, with what messaging, before selecting the most appropriate social platform for engaging with your customers, prospects and industry influencers. Throughout the conversation, panel participants also discuss the difficulties brands encounter when trying to create compelling content across so many social mediums as well as the organizations they feel have exemplary, integrated content marketing and social media strategies (i.e. REI, Coca Cola).

At Brightcove, we understand that our customers need to be able to share online video content with their social communities with confidence and ease, which is why social sharing tools are a standard offering of Brightcove Video Cloud.

How are you integrating video into your social marketing plans?