Online Video Simplifies Effective Audience Education

In the second video stemming from our recent trip to the Argyle Executive Forum event in Chicago, we speak to Nonna Kofman, vice president of marketing at the Follett School and Library Group, a division of Follett Corporation that offers services, technology and resources to the K-12 education market.

Tune in to the video below to hear Nonna offer her thoughts on the power of video. Specifically:

  • Video is one of the most accessible ways to obtain new information
  • It is far easier to view videos than to absorb text on a computer screen
  • People do not want to be marketed to; instead, they seek education and enlightenment
  • Video is a vessel for an organization to help simplify their audience's day-to-day challenges