• Michelle Berman's picture
    Michelle Berman on August 27, 2014

    The first step in developing a robust video marketing strategy is getting video content up and accessible to potential viewers. Many companies turn to free platforms, such as YouTube. However, there are huge opportunities missed when this is the only platform you utilize; there is actually a high cost to free. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 25, 2014

    By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly -- that's nearly half of the overall U.S. population. With numbers like that, it's pretty hard to ignore the growing trends in video content. That's why Brightcove customers like ExactTarget Marketing Cloud, a global digital marketing leader, are taking advantage of the most advanced features for publishing and distributing video content to audiences on every screen. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 22, 2014

    More and more content is being published and viewed online. This is leading to some pretty substantial changes to digital content and the various platforms it is viewed on. In their 2014 Video Content Report, eMarketer estimated that 194.5 million people in the U.S. will watch digital video at least monthly this year, which is equivalent to 41.4% of the overall U.S. population. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 21, 2014

    When Scott Brinker, author of the Chief Marketing Technologist blog, first published the now famous marketing technology landscape in 2011, there were only 100 vendors listed. Fast forward to 2014 and you’ll find almost 1,000 marketing tech vendors spanning entirely new categories that didn’t exist just 24 months ago. Read More →

  • Renee Teeley's picture
    Renee Teeley on August 19, 2014

    During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 18, 2014

    Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content. And of course, video has played a key role in this phenomena. Read More →

  • Mike Green's picture
    Mike Green on August 15, 2014

    The IAB US, IAB Europe, and IHS Technology revealed the 2013 global figures for mobile advertising this week, reporting that revenue “soared a massive 92 percent to $19.3bn (€14.6bn) in 2013 from $10.1bn (€7.6bn) in 2012.” The report analyzes mobile ad revenue growth in buckets of search, messaging and display -- the last of which includes video. Read More →