• Ben Morrell's picture
    Ben Morrell on November 27, 2014

    Brightcove was at Digital Media Asia last week, a premier event for the publishing industry that discusses the future of delivering news media in a digital world. We were excited to see a marked shift in awareness as publishers from around the region expressed a heightened interest in online video and the organic opportunities it brings, particulary to mobile. Most significantly was a common understanding of the concept of video as a valuable asset for monetisation. Read More →

  • Michelle Berman's picture
    Michelle Berman on November 26, 2014

    Mobile is growing and TV is slowing. According to a new analysis by Flurry, a Yahoo!-owned mobile analytics company, Americans now spend more time watching the screen on their mobile device than watching TV. The analysis indicates that the average consumer in the US spends 2 hours and 57 minutes on mobile devices daily, a 9.3% growth since the beginning of the year, while time spent on TV has remained flat at 2 hours and 48 minutes daily. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 24, 2014

    This year, Brightcove partnered with Content Marketing Institute (CMI) on their third annual content marketing survey, which polls marketers in Australia on how they use content as part of the marketing mix. The results of the survey provide beneficial insight into challenges and future initiatives. This year’s research revealed that half (50%) of marketers cited producing engaging content and the ability to measure content effectiveness as top challenges. Read More →

  • Albert Lai's picture
    Albert Lai on November 21, 2014

    With Sony announcing details of its new cloud-based streaming service, PlayStation Vue, last week – designed to offer an internet-only TV package as a replacement for cable or satellite – the question on everyone’s mind now is: Will cloud-based TV services replace the current model of cable subscriptions? The transition to the cloud in video streaming has created waves of change for professional solutions, which have already turned the opportunity into a trend (though some may qualify it as an experimental one) towards ‘cable-less’ TV services. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on November 20, 2014

    Looking to kick your video marketing into shape? We have just the program you need! We are excited to unveil our new video series: Strategies & Wins in Video Marketing. In this series you’ll learn why video marketing is important, how to do it most effectively, and what you need to get your program started. Learn some quick win plays to include in your playbook and find out answers to pivotal strategy questions. Read More →

  • Anne-Lynn Nilius's picture
    Anne-Lynn Nilius on November 18, 2014

    The TV landscape has changed quite a bit thanks to the emergence of digital media. With myriad new devices surfacing over just the past few years, TV shows are no longer being watched on just TVs. Desktops, mobile, and tablets are all the new vehicles for viewing, and the millennial generation is taking note. Read More →

  • Michelle Berman's picture
    Michelle Berman on November 17, 2014

    We are excited to announce the launch of the new and improved Brightcove System Status Page, effective today! The newly revamped page makes it dramatically easier for users to subscribe to updates by simply clicking on the subscribe button and entering in an email address. We are deeply committed to our clients and are confident this new page will allow us to evolve and enhance our communication process. Read More →