• Michelle Berman's picture
    Michelle Berman on December 17, 2014

     Wishing you a joyful holiday season from your friends at Brightcove!  Read More →

  • Mark Blair's picture
    Mark Blair on December 14, 2014

    The devices that consumers are using to access information and entertainment content has evolved significantly over recent years. This has created many new and exciting viewing options for consumers, but in turn has also created new hurdles for media groups on the other side of the equation who are responsible for delivering content. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 10, 2014

    Video marketing’s wide adoption has transitioned it from an innovative marketing tactic to a standard and essential part of the marketing mix that many companies now need to refine. Whether you’ve been using video for a long time, are a newcomer, or need help on where to start, you need to make sure you’re set up so you’re getting the most out of your video content. Read More →

  • Radha K Raman's picture
    Radha K Raman on December 8, 2014

    It has been an exciting few weeks in the publishing industry for Brightcove in Asia. Earlier this month we announced a new major customer win in PT Media Nusantara Citra (MNC). MNC selected Brightcove to power video for its new Okezone website, a popular news and entertainment channel in Indonesia. Read More →

  • Michelle Berman's picture
    Michelle Berman on December 4, 2014

    The numbers are in from Nielsen’s third-quarter 2014 Total Audience Report and the results confirm that consumers are increasingly opting for streaming services over traditional TV. According to the report, traditional TV viewing dropped over 4% since Q3 last year; that’s a decrease of six hours per month, which is nothing to sneeze at. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on December 3, 2014

    Video is one of the most effective ways to create engaging content that helps deliver impressive marketing results. So it’s no surprise that organizations want to get a video marketing strategy up and running ASAP. We love this excitement! Keep it up! But keep in mind that rushing into what may seem like an easy solution can lead to some real challenges to the long-term success of your video campaigns. Read More →

  • Casey Wilms's picture
    Casey Wilms on December 1, 2014

    The humble video element has come a long way since its proposal in 2007. Before the video element, video on the Internet was delivered via plugins, the most popular of which being Flash. While Flash is still a dominant method of delivering video to browsers, it's only a matter of time before it's completely replaced by HTML5 video. Utilizing HTML5, and an HTML5-first video player, present many advantages. But before we jump into those, let's first take a quick look at how we got here and where we're going. Read More →