• Steve Rotter's picture
    Steve Rotter on August 21, 2014

    When Scott Brinker, author of the Chief Marketing Technologist blog, first published the now famous marketing technology landscape in 2011, there were only 100 vendors listed. Fast forward to 2014 and you’ll find almost 1,000 marketing tech vendors spanning entirely new categories that didn’t exist just 24 months ago. Read More →

  • Renee Teeley's picture
    Renee Teeley on August 19, 2014

    During the recent ReelSummit conference I had a chance to interview Alex Lacayo, Senior Manager of Media Productions at LinkedIn, in a live version of the Get Reel with Renee show. During the interview we discussed storytelling in a multi-screen world, but also focused on empowering audiences with the information they need in the way that they want to consume it. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 18, 2014

    Engaging your users and fans is more important than ever. From live feeds to user-generated news, growing communities around your brand and products is increasing in popularity. As social media and technology have evolved, user-generated content has become some of the most effective and successful shared content. And of course, video has played a key role in this phenomena. Read More →

  • Mike Green's picture
    Mike Green on August 15, 2014

    The IAB US, IAB Europe, and IHS Technology revealed the 2013 global figures for mobile advertising this week, reporting that revenue “soared a massive 92 percent to $19.3bn (€14.6bn) in 2013 from $10.1bn (€7.6bn) in 2012.” The report analyzes mobile ad revenue growth in buckets of search, messaging and display -- the last of which includes video. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 15, 2014

    The goal for marketers is clear: drive demand and increase conversion. How to get there, however, isn’t always so lucid. In the age of email campaigns, social media, landing pages, etc., choosing the most effective method can be overwhelming. Read More →

  • Jovana Tozija's picture
    Jovana Tozija on August 14, 2014

    This blog comes to us from Jovana Tozija, Project Delivery Manger at Invideous. Invideous, an online video monetization platform, is one of Brightcove’s Premiere Partners. Paywall from Invideous enables publishers to monetize video content using a raft of transactional tools. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 12, 2014

    The value of adding video to your marketing and content mix is clear - landing pages that contain video experience an 80% increase in conversion rates when compared to pages that include just text and images (Aberdeen Research Report, 2013). While most best-in-class marketers are utilizing video as a content marketing tactic, leveraging that video to reach an international audience with varying native languages can be a bump in the road for some. Read More →