• Mark Blair's picture
    Mark Blair on September 2, 2014

    We are excited to launch our newest case study with Michelle Bridges 12 Week Body Transformation (12WBT).  12WBT is a unique online 12-week exercise, nutrition and mindset program created by leading Australian personal trainer Michelle Bridges. Since its beginning in 2010, 12WBT has become a household name across Australia as the online portal for exercise and nutrition programs.  Read More →

  • Steve Rotter's picture
    Steve Rotter on August 29, 2014

    According to research from our friends at ExactTarget, driving increased conversion rates is the single highest priority for digital marketers today. How did “conversion” displace some of the big marketing challenges like branding, big data, social and mobile? Two reasons: Read More →

  • Sue Thexton's picture
    Sue Thexton on August 28, 2014

    It's back to Amsterdam to join the who's who of the global media and broadcast industry at the annual IBC Show, which takes place from the 12th to 16th of September at the RAI conference centre. We're looking forward to the show and we hope to see you all there! If you're interested in setting up a meeting with any of the Brightcove team, please send an email to ibc@brightcove.com. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 27, 2014

    The first step in developing a robust video marketing strategy is getting video content up and accessible to potential viewers. Many companies turn to free platforms, such as YouTube. However, there are huge opportunities missed when this is the only platform you utilize; there is actually a high cost to free. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 25, 2014

    By the close of 2014, 194.5 million people in the U.S. will have watched digital video at least monthly -- that's nearly half of the overall U.S. population. With numbers like that, it's pretty hard to ignore the growing trends in video content. That's why Brightcove customers like ExactTarget Marketing Cloud, a global digital marketing leader, are taking advantage of the most advanced features for publishing and distributing video content to audiences on every screen. Read More →

  • Michelle Berman's picture
    Michelle Berman on August 22, 2014

    More and more content is being published and viewed online. This is leading to some pretty substantial changes to digital content and the various platforms it is viewed on. In their 2014 Video Content Report, eMarketer estimated that 194.5 million people in the U.S. will watch digital video at least monthly this year, which is equivalent to 41.4% of the overall U.S. population. Read More →

  • Steve Rotter's picture
    Steve Rotter on August 21, 2014

    When Scott Brinker, author of the Chief Marketing Technologist blog, first published the now famous marketing technology landscape in 2011, there were only 100 vendors listed. Fast forward to 2014 and you’ll find almost 1,000 marketing tech vendors spanning entirely new categories that didn’t exist just 24 months ago. Read More →