I work with video publishers day in and day out and spend countless hours perusing video implementations. As a result, I see a lot of fantastic, engaging and well implemented video. But, I also encounter some of the same mistakes over and over again--most of which are easy to avoid once identified. So what mistakes are many publishers making that are hurting their video strategies and preventing them from making the most out of their content? Below is my take on the three "most painful" video mistakes that publishers consistently make. Read More →
Bright Ideas
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Asia Reid on June 19, 2013
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Brenna Fitzgerald on June 17, 2013
It's true. Some people visit Maxim.com just for the videos. Maxim Online, the Web presence of international men's lifestyle magazine Maxim, has long valued the power of video. Alpha Media Group, the multimedia company that runs Maxim Online, originally began to create video to augment existing print and online written content (i.e. behind-the-scenes video from photo shoots or exclusive interview footage from a cover model). Not surprisingly, this exclusive video material was incredibly popular. Read More →
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Albert Lai on June 14, 2013
If you work in media, you, like me, have undoubtedly heard the term MPEG-DASH bandied about quite a bit. So, what does this acronym stand for anyway? What is it, exactly? MPEG-DASH is not a codec, a protocol, a system, or a format. Instead, it is a standard (ISO/IEC 23009-1) for interoperability--essentially end-to-end delivery--of video over HTTP. Read More →
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Brenna Fitzgerald on June 13, 2013You may remember that in March we hosted our first "Online Video Tech Week," a week-long webinar series hosted by our technical team. Now, we're back for round two! We hope that you can join us at the end of this month for another set of free webinars that will explore a diverse set of topics including: cloud-based encoding, HTML5 video players, online video advertising, live streaming and video content management. Online Video Tech Week is comprised of the following webinars: Read More →
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Robert Crooks on June 12, 2013
I'm starting a new blog series here aimed at developers, to keep you updated on documentation updates and samples to help you develop solutions with the Brightcove APIs and technology. Read More →
Video Portals 101
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Kyle Zapcic on June 12, 2013
What do most highly successful websites have in common? Something that is integral to driving traffic, keeping visitors on site, and improving conversion rates? A video portal. Read More →
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Brenna Fitzgerald on June 12, 2013As we mentioned late last month, for the second straight year Brightcove served as the official live stream partner of DrupalCon, the bi-annual conference for users of the popular Drupal open source content management system. Read More →
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Brenna Fitzgerald on June 11, 2013Gaiam, based in Boulder, Colorado, is a multi-faceted business that offers products, services and information that appeal to customers who are interested in environmentalism, a sustainable economy, healthy lifestyles and personal development. Gaiam reaches its target consumers through relationships with retail stores across the globe; it also has a robust Web platform and e-commerce operation. An early proponent of the power of video, Gaiam began offering video-based home entertainment content for its brand followers in 2005. Read More →
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Brenna Fitzgerald on June 10, 2013Recently, our Zencoder team sponsored TVnext Hack, a developer innovation event designed to spur exciting advancements in the broader television app and technology ecosystem. Read More →
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Brenna Fitzgerald on June 5, 2013Online video is a content phenomenon, comprising 56 percent of consumer Internet bandwidth in 2012. Read More →
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