• Michelle Berman's picture
    Michelle Berman on October 1, 2014

    We have once again partnered with Content Marketing Institute (CMI) and MarketingProfs to conduct a comprehensive survey of more than 1,800 B2B marketers in North America to learn how they use content as part of the marketing mix and what their challenges and initiatives are. Read More →

  • Albert Lai's picture
    Albert Lai on September 30, 2014

    The Federal Communications Commission (FCC) unanimously ruled against the Sports Blackout Rule today, eliminating the rule that forces cable and satellite companies to black out any games that are also blacked out on local broadcast TV. Although the rule applied to all sports leagues, the National Football League (NFL) was the most vociferous opponent primarily because NFL games are still available on broadcast TV. Read More →

  • Michelle Berman's picture
    Michelle Berman on September 25, 2014

    Selecting a video ad serving approach is one of the most important decisions made by a digital video company. An ad serving solution has a significant impact on a company’s ability to maximize video ad revenue while minimizing weekly operational overhead. As more devices have emerged and evolved and complexities have increased, new factors for consideration have surfaced. Companies are no longer constrained by traditional options for ad insertion and now have the ability to utilize a hybrid approach. Read More →

  • Mikael Hellman's picture
    Mikael Hellman on September 23, 2014

    This guest blog was provided by Mikael Hellman, Visual Communication Manager at the City of Malmö, Sweden.  Read More →

  • David Mendels's picture
    David Mendels on September 20, 2014

    UPDATED AS OF 2:30 PM ET ON 9/20: Service Update: As we have described, starting approximately 40 hours ago Brightcove suffered a severe service disruption stemming from a DDoS attack early on Friday. Our teams have worked diligently around the clock to restore service and we are now in a position to say with confidence that the system is operational and stable, and all services have been restored. Read More →

  • Steve Rotter's picture
    Steve Rotter on September 18, 2014

    There was something incredibly special about this year’s Content Marketing World event. It wasn’t just having 2,600 passionate marketers,100 thought leader speakers, and over 150 leading technology vendors all in one place. All of those things were exceptional, but it was much more. So with that as the backdrop, I’ll share my 5 Moments of Inspiration from CM World 2014. Watch our highlight video below for more: Read More →

  • Paul Neto's picture
    Paul Neto on September 17, 2014

    This blog was provided by Paul Neto, Director of Research at YuMe, Inc. YuMe, a leading provider of video brand advertising solutions, is one of Brightcove's Technology Partners. YuMe’s proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Read More →