• Steve Rotter's picture
    Steve Rotter on July 23, 2014

    This article originally appeared in Digital Marketing Magazine. Read More →

  • Shiri Friedman's picture
    Shiri Friedman on July 21, 2014

    Following up from Part I of this blog where I discussed the intense and quickly changing landscape of marketing technologies and marketing automation platforms (MAPs), I want to continue with the immense opportunity for marketing automation softwares and video to work in tandem to drive some serious business results. Read More →

  • Shiri Friedman's picture
    Shiri Friedman on July 18, 2014

    It's an exciting time for digital marketing. Marketing technology is on the rise attracting pundits and practitioners alike who are captivated by the ever growing trends. Scott Brinker has been blogging about marketing technology for over 6 years; his technology landscapes capture how robust the marketing software space is, and this summer Boston will host the first ChiefMarTec conference. Read More →

  • Courtney Pierce's picture
    Courtney Pierce on July 16, 2014

    It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge. Great content marketing doesn't just include the written word; video is also a rich and meaningful part of this strategy. Read More →

  • Bob Bailey's picture
    Bob Bailey on July 14, 2014

    The Learning Service team is pleased to announce that an on-demand version of our Gallery Essentials training is now available. This allows you to view the content on your schedule and at your own pace. The Gallery Essentials On Demand training course and the Quick Start to Gallery are great ways to get started learning Brightcove Gallery. Read More →

  • Steve Rotter's picture
    Steve Rotter on July 11, 2014

    8 seconds to engage. Yes, according to research from the U.S. National Library of Medicine, the average attention span of an adult has dropped to under 8 seconds. That means, as humans, our attention span is now actually shorter than the average goldfish (which can focus for an impressive 9 seconds). Read More →

  • Kristin Leighton's picture
    Kristin Leighton on June 25, 2014

    What will the future of cloud computing look like? That's just what North Bridge seeks to shed light on every year when producing its Future of Cloud Computing Survey. It's the most widely endorsed survey of its kind in the industry, and gives great insight on how companies are, and plan to be, taking advantage of cloud-based technology. Read More →