• Mike Green's picture
    Mike Green on April 23, 2015

    When Facebook’s acquisition of LiveRail was announced in July of 2014, TechCrunch wrote: “LiveRail could combine its targeting expertise with Facebook’s vast trove of user data to match movie trailers and other video ads with the right viewers.” This succinct summary of audience-based targeting gave little importance to the content in front of which these “trailers and other video ads” would be running. Read More →

  • Sophie Rayers's picture
    Sophie Rayers on April 22, 2015

    Brightcove is very pleased to be sponsoring and speaking at TV Connect, the UK’s leading event for connected entertainment, which is being held at ExCel London from 28th-30th April. TV Connect brings together leading broadcasters and service providers from across the globe to meet, network and discuss the future of connected TV entertainment. The exhibition features technologies from across the connected TV workflow and also features a three day conference focusing on monetising the evolution of TV Everywhere. Read More →

  • Paul Casinelli's picture
    Paul Casinelli on April 21, 2015

    Ready to revolutionize the way you interact with your audience? Oracle and Brightcove recently teamed to tie together marketing automation with video analytics. This powerful integration provides marketers with enhanced insight into their video content such as: how long a video was watched, which video was watched, and who watched it. Read More →

  • Mike Green's picture
    Mike Green on April 17, 2015

    The Brightcove booth at the LVCC was a hive of activity over the last 4 days. Customers, prospects, partners and industry analysts packed the meeting rooms (and, naturally, the happy hour) to get updates, ask great questions and get advice on executing against their current opportunities. Read More →

  • Mark Stanton's picture
    Mark Stanton on April 15, 2015

    Let me tell you a story about stories. It goes something like this. Brands are starting to use video more and more to convey not only a message about their product or service, but a feeling as well. This feeling can often be a key factor in turning a consumer into a customer. When you buy a house, car, holiday or jewellery, part of the decision comes down to the feeling the product gives you. This is something that advertisers picked up on long ago with TV commercials. TVCs were able to tap into the emotions of customers in a way that no other form of advertising could. Read More →

  • Mike Green's picture
    Mike Green on April 14, 2015

    What better way to relay and recap some of the sights and sounds of #NAB2015 than by quickly compiling some the days’ highlights into a Brightcove Gallery? Check out industry analysts, and Brightcove’s partners, customers and CEO weighing in on the action from day 1 in Las Vegas! Visit the page here.  Read More →

  • John Riske's picture
    John Riske on April 13, 2015

    With the growing demand from customers for live streaming to any number of Internet connected devices (e.g. smartphones, tablets, game consoles, smart TVs and streaming boxes like AppleTV and Amazon FireTV), broadcasters and other media publishers have been seeking out ways to capitalize on the opportunity and ensure a compelling return on investment. Read More →