• Brenna Fitzgerald's picture
    Brenna Fitzgerald on April 15, 2014

    We're excited to announce that Le Figaro, France's first national newspaper, has selected Brightcove Video Cloud to power the mobile version of its news and entertainment channel Le Figaro TV. Le Figaro's selection of mobile video delivery technology is incredibly important to its business; in fact, according to the newspaper, nearly a third of its website traffic comes from mobile devices. Read More →

  • Steve Rotter's picture
    Steve Rotter on April 14, 2014

    Search engine optimization can be frustrating for analysts and creative teams alike. SEO analysts scramble to stay one step ahead of constantly-changing algorithms, reading the digital tea leaves to figure out how to make your site rise to the top. In turn, designers and copywriters have to force-feed keywords and layout changes into their creations. Even customers end up paying a price, navigating pages manipulated to please unseen robots instead of humans. Read More →

  • Courtney Pierce's picture
    Courtney Pierce on April 11, 2014

    It's safe to say that the majority of marketers today understand why they should be thinking about content marketing – but many still struggle with how they should be executing it. Creating content that engages your customers at the right time with the right offer is a challenge. Great content marketing doesn't just include the written word, video is a rich and meaningful part of this strategy. Read More →

  • Steve Rotter's picture
    Steve Rotter on April 10, 2014

    Brand marketers are looking at online video in new ways. More and more, they understand that it's not about generating views for their own sake—instead, the real strategic value of video is in moving the needle on the metrics that really matter—things like mobile engagement, conversions and cart size. Read More →

  • Courtney Pierce's picture
    Courtney Pierce on April 10, 2014

    Last week, I had the pleasure of participating in a panel discussion at an Argyle Executive Marketing Forum. Held at the Union League in New York, the event focused on retail and consumer goods, and attracted an audience of marketing executives from large brands and retailers in the New York area. It was a wonderful opportunity to connect with many of our customers in the retail industry! Read More →

  • Brenna Fitzgerald's picture
    Brenna Fitzgerald on April 7, 2014

    Today, we're very excited to jointly announce with Azubu that the eSports leader has selected Brightcove's media solutions to reach eSports enthusiasts around the world with high-quality gaming programming across devices. Specifically, Azubu is taking advantage of Brightcove Video Cloud in tandem with our Zencoder service to power video playback, live transcoding and ad insertion on mobile phones, PCs and tablets.  Read More →

  • Luke Gaydon's picture
    Luke Gaydon on April 3, 2014

    The U.K. has enjoyed plenty of great sport in recent months, from the gripping final days of the Six Nations rugby, to the start of the new Formula One racing season and of course the Winter Olympics and Paralympics, which saw some fantastic results for Team GB. As these events demonstrated, sports programming really needs to be live to achieve greatest impact, with viewers sitting on the edge of their seats, awaiting that crucial decision which could mean win or lose for their team. That said, the need for a 'live' experience certainly does not apply for all types of TV programming. Read More →