Insights for Digital Marketers & Media Professionals.

At the Heart of Discovery for SXSW

From its humble roots as a local music festival in Austin, Texas, South by Southwest (SXSW) has emerged as one of the biggest festivals in the world for musicians, filmmakers, and digital innovation. Now a 10-day festival, SXSW stages thousands of events.

Unblocking The Ad Experience In Asia

Ad blockers continue to be a rising concern for publishers, brands and the advertising industry as a whole. At a recent dialogue held by Interactive Advertising Bureau (IAB) in Singapore, high quality user experiences emerged as the key to fighting ad blocking technologies.

Recapping The Publishers' Forum 2016

“We touch more people [today] than we have ever done in our lives” opened Piers North, Strategy Director for Trinity Mirror on Tuesday morning at The Soho Hotel in London.

Brightcove PLAY 2016 - Takeaways

With Brightcove PLAY 2016 in the rearview mirror, you’re likely back in your daily routine and thinking about how you can leverage video to add to your company’s bottom line.

Building a Better Business Model for OTT Success

One of the most popular sessions at last week’s PLAY conference, “Running a Successful OTT Service” featured insights from three leaders in the space - Titus Bicknell, CDO and EVP of Operations of RLJ Entertainment, John Hogan, Head of Technology of Stan and Gilles Domartini, CEO and Co-Founder of Cleeng.

Video Moves the Needle - The Video

PLAY 2016 wrapped this week and people who were in attendance or tuned into the live stream had a great response to this year’s opening video.  I’ll be writing more about our experiences creating the video but, for the time being, check it out on demand.  “It works.”