Insights for Digital Marketers & Media Professionals.

3 Takeaways from Brightcove’s Q1 2016 Taiwan Video Forum

Taiwan is a particularly interesting media market — and a notable case study for any broadcaster or publisher to follow. With a population of 23 million, the country fosters a vibrant and free media landscape which leads to incredibly intense competition to capture audiences' attention.

Videolicious at PLAY 2016

Videolicious is one of Brightcove’s newest technology partners, and they’ll be at PLAY as a sponsor for the first time. Their platform empowers people to create great videos in seconds by editing video content using only a mobile device. They can then upload these videos to Brightcove Video Cloud.

How To: Video Analytics

Video metrics are one of the most useful tools for digital marketers and communications professionals to determine the value of their campaigns.

Meet 3Play Media at Brightcove PLAY 2016

Despite dodging the bulk of Winter Storm Jonas here in Boston last week, we nonetheless have snow on the ground and are bundled up in winter coats - and looking forward to Spring and PLAY 2016.

Video Marketing Mentors: Video Analytics

Today’s blog post on Video Analytics, is the 3rd installment of our six-part Video Marketing Mentor series. These posts are filled with choice nuggets of marketing wisdom from Uberflip, MarketingProfs, Oracle, LinkedIn, eMarketing, and more, to provide guidance and tactical direction for your video marketing programs in 2016 - and beyond.

How To: Scheduling Your Videos

Scheduling videos allows marketers to set and forget video series release dates and ensure videos publish at a specific time. For publishers, this function streamlines workflows; for viewers, it ensures expected videos appear on time.