Insights for Digital Marketers & Media Professionals.

Snapchat: What? Who? Why?

Snapchat Social Video Series: Take a deeper look into how adding Snapchat to your video mix can significantly elevate your digital presence, build new audiences, and extend your brand. Snapchat, one of the world’s fastest growing smartphone apps, is quickly picking up speed in becoming a video content machine.

STV: Delivering on a Digital Video Declaration

Brightcove CTO Albert Lai sat down with Remi Brunier, Product Owner for STV, a few weeks ago at IBC for a fireside chat on “The Changing OTT Landscape.” STV, one of Scotland’s leading broadcasters, currently reaches approximately 3.6M viewers each month.

Video Marketing Offers More Engaging, More Effective Content

This blog post is the first in a series responding to findings in the new study on B2B marketing content from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove. The B2B Content Marketing report shows, not surprisingly, that B2B marketers are increasingly focused on driving revenue.

Bringing Video to the Marketing Nation in London

Marketo’s Marketing Nation Roadshow in London is a full day event aimed at bringing skilled marketers from across the UK together to discuss the latest in marketing technology, to learn and share ideas, and to network with thought leaders and peers.